News and Media


November 10, 2010
For Immediate Release

'By Kids, For Kids' poster contest designed to give kids a voice

WINNIPEG, MB - A unique poster contest was launched today in an effort to help children understand that child sexual abuse and exploitation is never their fault, and that they do have a voice and a right to be safe.

The Canadian Centre for Child Protection has created the 'By Kids, For Kids' contest, which is open to all grade six classes across Canada. The contest is a part of the Canadian Centre's Smart, Strong and Safe initiative, which was developed in response to's November 2009 research findings on child sexual abuse images on the Internet. This study found that 82 per cent of child sexual abuse images assessed by were of children 12 years of age and under.

"This research reinforced the immediate need for child sexual abuse and exploitation education in Canada," said Lianna McDonald, Executive Director of the Canadian Centre for Child Protection. "If we are to be successful in helping to prevent child victimization, we need to teach our kids to recognize the signs and ensure they understand that it's not their fault and that it's okay to tell."

The contest works in partnership with the Kids in the Know program's Be Smart, Strong, and Safe activity booklet and lesson plans. These resources were created to help teachers begin a conversation with children about such things as healthy versus unhealthy relationships and appropriate boundaries to help build up their safety competence. First distributed to schools last fall thanks to support from Bell Canada, the booklet was the first of several education properties to be unveiled by the Canadian Centre to address recommendations from their recent research report. The contest is meant to enhance the lessons by giving students the chance to demonstrate their knowledge and understanding of the issue in a creative, visual way.

As one of the Canadian Centre for Child Protection's founding partners, Bell Canada's generous support has been fundamental to the agency's ability to provide important programs and educational materials to Canadian families, schools, law enforcement, and child-serving organizations.

Teachers who are interested in getting their class involved in the contest can find more information and registration details at the Smart, Strong and Safe website ( All registered teachers will receive a free class set of the activity booklet for their students and a lesson plan with instructions on how to engage their class in the contest.

The submission deadline for the 'By Kids, For Kids' poster contest is March 18, 2011, and the winning entries will be unveiled at a press conference in the spring. The first-place class will also see their poster reproduced and distributed to nearly 10,000 Canadian schools next fall, helping to spread the message to their peers that child sexual abuse is not okay, it's never their fault and that it's okay to tell.


If you are a member of the media and would like to arrange an interview with one of our spokespeople please contact our communications team:

Communications, Canadian Centre for Child Protection

204-801-2979 (Cell)