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New approach to counter fundraising using the "Child Find" name

For Immediate Release
December 21, 2009

WINNIPEG, MB - Child Find Manitoba (CFM) will commemorate its 25th Anniversary next spring with the launch of a new safety magazine that will address child protection issues and provide current, age-appropriate safety strategies for children.

Over the last quarter-century, CFM's programs and services have expanded to meet growing needs and to adapt to emerging technologies. Yet, as the organization approached its 25th year, Director Christy Dzikowicz said they wanted to find a new way to reach and support even more Manitoba families.

"We felt it was important to mark this important milestone with a new tool to get current information into the hands of parents, caregivers, educators and anyone else responsible for the care of children," said Dzikowicz. "The launch of our first-ever Child Find Manitoba magazine will help us better address the growing demand for articles, strategies, tips and other information to help educate the public , and ultimately, to help keep our kids safer online and in the real world."

The new publication - S.A.F.E. Magazine: Safety Awareness for Everyone - will launch in April 2010 to coincide with Child Find Manitoba's 25th Anniversary celebrations. Dzikowicz said all funds raised by advertisements placed in the magazine will go directly to supporting the Child Find Manitoba programs and services the public has come to rely on.

"This is a completely new approach for our organization because Child Find Manitoba has never solicited businesses in the past. We have always relied on direct donations and sponsorships," noted Dzikowicz. "There has been a publication that has for some time been raising money in Manitoba using the Child Find name. We want to state unequivocally that we do not receive, and have never received, funds from this publication. Child Find Manitoba has not benefitted in any way from the advertising placed by Manitoba businesses in the past. Our new S.A.F.E. magazine will provide advertisers with a real opportunity to show their support for our organization and for Manitoba's missing children."

The bi-annual magazine will be distributed free of charge to targeted households throughout Winnipeg and to doctors' offices, hospital waiting rooms, community clubs and schools in Winnipeg, Brandon, rural and northern Manitoba. Manitobans will also be able to subscribe to the bi-annual publication and have it delivered right to their mailbox.


If you are a member of the media and would like to arrange an interview with one of our spokespeople please contact our communications team:

Communications, Canadian Centre for Child Protection

204-801-2979 (Cell)