Perfect Picture of Safety

Winnipeg, MB: Many Canadian families are familiar with the small ID cards that come with their kid’s photo proof packages — this is just one of the important initiatives made possible by the collaboration between the Canadian Centre for Child Protection (Canadian Centre) and Lifetouch Canada, which will continue under a five-year sponsorship agreement.

Since becoming a Founding Funder of the Canadian Centre’s MissingKids.ca™ program, Canada’s missing children resource centre, in 2011, Lifetouch Canada has been an unwavering ally in the protection of children and a steadfast supporter of the organization’s mission and goals.

“What makes Lifetouch Canada a unique collaborator is the culture of caring throughout the company. Their enthusiasm from all levels has made Lifetouch Canada’s employees invaluable ambassadors for the Canadian Centre and our programs,” says Lianna McDonald, Executive Director for the Canadian Centre. “The relationship between Lifetouch Canada and the Canadian Centre is truly making an impact.”

Along with distributing almost 1.7 million Pictures2Protect® photo ID cards — printed and digital safety cards with a recent school photo for parents to provide authorities with in case the child goes missing — annually across Canada, Lifetouch Canada’s support allows the Canadian Centre to operate both the MissingKids.ca program and MissingKidsALERT™ system, a public notification service designed to provide critical information in the search for missing children.

“We are proud to partner with the Canadian Centre and know how important it is to have a high-quality photo in the event that a child is lost or goes missing. We consider it a privilege to provide this service free of charge to families where Lifetouch provides school photography,” says Tim Wolfe, Lifetouch Canada General Manager.

In addition to intervention services, the Canadian Centre offers education and prevention resources to help to build kids’ safety competence and confidence. Lifetouch Canada’s support goes toward helping the Canadian Centre print and distribute +1 million pieces of material, including brochures, activity books, and comic books about personal safety and online safety, for schools and families every year. These resources also encourage parents to learn more about technology, safety, and ways to discuss personal safety with their children.