Canadian Centre for Child Protection and MTS Future First – Working together to increase the safety of youth in Manitoba

MTS reaches the $1 million mark in support of the Canadian Centre’s Cybertip.ca program and its efforts to increase the personal safety of children and youth


For Immediate Release

WINNIPEG, MB: For the past 14 years, MTS has been a leader in supporting the Canadian Centre for Child Protection’s efforts to protect children and youth in Manitoba. Today, we are proud to recognize the long-standing support of MTS as they reach the $1 million mark in contributing to the Canadian Centre’s Cybertip.ca program for the public to report their concerns about the online sexual exploitation of children.

“MTS played a significant role in helping us establish Cybertip.ca and continues to offer us critical support in its operation,” says Lianna McDonald, Executive Director of the Canadian Centre. “With MTS’s steadfast support along with our upcoming joint campaign regarding online safety, we will continue making significant strides to increase the personal safety of youth in Manitoba.”

In June, the Canadian Centre and MTS are proud to be launching a new safety campaign in MTS Connect locations across the province. With the purchase of an MTS smartphone, parents of teenagers will receive a free educational kit to assist them in understanding the potential risks their child may face when connecting online and corresponding strategies for increasing their personal safety.

“Investing in Manitoba youth is the key mandate of MTS Future First and we are excited to be working together with the Canadian Centre for Child Protection to provide this important message to parents about online safety,” said Jay Forbes, Chief Executive Officer, MTS Allstream. “We have always valued and supported the critical work the Centre does to safeguard our children and are pleased our partnership continues to evolve to meet the changing needs of our community.”

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About the Canadian Centre for Child Protection: the Canadian Centre for Child Protection is a registered charitable organization dedicated to the personal safety of all children. Our goal is to reduce child victimization by providing national programs and services to the Canadian public. Learn more by visiting protectchildren.ca.

About MTS Future First: MTS is the leading full-service communications provider for residential and business customers in Manitoba. MTS Future First: Connecting Today’s Youth to Tomorrow is a multi-faceted community investment program that includes sponsorships, grants, donations, scholarships, employee volunteerism and fundraising programs to help in the advancement of Manitoba youth and reflects MTS’s philosophy of investing and giving back to our community. The program articulates a clear vision for MTS’s ongoing contribution to a thriving economy fueled by a vibrant, diverse workforce – one nurtured in healthy communities that provide opportunity and optimism for our young people. In 2013, MTS donated more than 1% of its pre-tax profits to charitable purposes in Manitoba. For more information about Future First, please visit www.mts.ca/futurefirst, and follow us @MTSFutureFirst.

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