September 5, 2013
For Immediate Release
Canadian Centre Partners with Old Navy for ‘Safety Squad’ Event
The Canadian Centre for Child Protection is letting parents know that besides a new backpack, new stationary and perhaps some trendy new clothes, personal safety should also be part of every back-to-school preparation checklist. That is why the Canadian Centre is joining forces with Old Navy during their ‘Safety Squad’ event taking place September 5 to 8 in 66 stores across Canada. Parents who attend the three-day event at Old Navy stores will receive free safety kits chock full of educational materials to help them keep their children safe both in the online and offline world.
“The Canadian Centre for Child Protection recognizes that back-to-school is a busy time of year for parents,” says Lianna McDonald, Executive Director, Canadian Centre for Child Protection. “The Old Navy safety event helps the Canadian Centre quickly get the most current, age-specific safety resources into the hands of busy Canadian parents on-the-go so that every child’s school year is a safe one.”
In each safety kit handed out at Old Navy stores, parents of children of all ages will receive prevention education resources from the Canadian Centre on topics such as smartphone and Internet safety. The kit will also include comic books and activity booklets to help parents teach children about such subjects as: not sharing personal information online; what to do if you come across inappropriate content online; and knowing the difference between respecting and breaking personal boundaries. Parents will also receive information about an important new resource for teens, NeedHelpNow.ca, as well as an upcoming resource from MissingKids.ca, Canada’s national missing children resource centre.
“Old Navy is very proud of the Safety Squad program and our partnership with the Canadian Centre for Child Protection,” said Heather Hopkins, Director Public Relations, Old Navy. “We are committed to providing our customers and their families with the necessary resources to start the back-to-school year off safely.”
The Old Navy event will also include a safety fair giving families a chance to meet local heroes in their community and learn more about how to keep children safe.
“With the help of Old Navy, we can build safer communities for all of our children,” says McDonald.
For store locations and contact information, please go to www.oldnavy.ca.
About the Canadian Centre for Child Protection: The goal of the Canadian Centre for Child Protection (www.protectchildren.ca) is to reduce child victimization by providing programs and services to the Canadian public. Its four national programs include Cybertip.ca (www.cybertip.ca), Canada’s tipline to report the online sexual exploitation of children; MissingKids.ca (www.missingkids.ca), a national missing children resource and response centre; Kids in the Know (www.kidsintheknow.ca), an interactive child personal safety program for children in Kindergarten to Grade Nine; and Commit to Kids (www.commit2kids.ca), a program to help child-serving organizations create safer environments for the children in their care and reduce their risk of sexual abuse.
About Old Navy: Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers great products at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit oldnavy.ca or follow us on Facebook and Twitter.
If you are a member of the media and would like to arrange an interview with one of our spokespeople please contact our communications team:
Communications, Canadian Centre for Child Protection